Promo Racing

Promo Racing is an Italian motorcycle trackday and motorsport hospitality organizer founded in 1993, based in Scarperia e San Piero (Florence) — with a signature focus on the Mugello Circuit just outside town, the Ferrari-owned MotoGP venue. Over 30+ years of operation, Promo Racing has built itself around Mugello (typically 3+ trackdays at Mugello each season), with the broader programme extending across Italian, French, Spanish and Portuguese circuits — covering roughly 8 days of trackday action across multiple destinations per season. A distinctive premium product is "THE ROOFTOP" — an exclusive hospitality terrace at the Mugello Circuit, with VIP coverage of MotoGP weekends and a separate booking domain (gpmugello.promoracing.it/rooftop-lounge). The Rooftop turns Promo Racing into a dual operator: serious trackday days for riders, plus high-end MotoGP weekend hospitality for fans and corporate groups. Trackday events use group division based on lap time, with Early Booking pricing for committed customers. For Italian riders who want a Mugello-anchored trackday operator that also opens premium MotoGP-weekend hospitality, Promo Racing is the Tuscan dual-purpose specialist with three decades of operating history.